WILLEM VAN WEEDE, MANAGING DIRECTOR

Sometimes, the exterior of a product appears rather mundane, yet it has been developed on the basis of expertise, knowledge and many years of experience to help solve an essential issue for the customer.

For me it is important for AFP’s employees to know what is happening at our customers. We use our insight into the products and needs of our customers to further optimise processes by deploying the right film the right way. We help our customers deal with challenges. What I also find very exciting is the hidden added value of our products and services. Sometimes, the exterior of a product appears rather mundane, yet it has been developed on the basis of expertise, knowledge and many years of experience to help solve an essential issue for the customer. The market for Load Security Film involves optimisation and logistics processes in which damage reduction plays a major role. This is why we are not focused on kilos weight, but, for example, on the degree of transport damage we can help avoid. In short: AFP stays involved until the customer’s problem is resolved!